PILDAT’s Perspective:
Be Seen, Be Heard Campaign

With a particular focus on the youth, women, marginalized communities, and other groups sometimes ignored in mainstream political discourse, the campaign aims to raise awareness about the need of political engagement. Since every citizen should have an equal opportunity to participate in political decision-making, PILDAT promotes higher representation of these groups among voters and prospective candidates. In collaboration with our campaign partner The Body Shop, we think that young people’s voices can be heard and that working together, we can implement change. The Body Shop is a renowned global beauty brand that has gained widespread recognition for its commitment to cruelty-free and ethically sourced products. Founded in 1976 by Anita Roddick in the UK, The Body Shop has consistently advocated for sustainable practices, environmental stewardship, and social responsibility. With an impressive range of skincare, body care, makeup, and fragrance products, The Body Shop continues to inspire and empower consumers to make conscious choices that have a positive impact on people, animals, and the planet. The “Be Seen, Be Heard” campaign from The Body Shop Pakistan aims to fight for youth rights and equal opportunities while bringing attention to the difficulties they encounter. The initiative hopes to dispel prejudices and build an inclusive culture that values the opinions of youth and embraces diversity by fostering open discussion and highlighting inspirational success stories. Through collaboration, The Body Shop Pakistan aims to empower people by elevating their voices and stories and inspiring them to actively take part in creating their own futures. The campaign aims to empower youth and bring about positive social change in Pakistan by encouraging self-confidence, self-expression, and self-worth. The Body Shop wants to create a society where young voices are heard and they aren’t left behind.